Hauke Laackmann, University of St. Gallen (HSG)
Hauke studied International Management and Management Studies in Flensburg and Sonderburg (DK). After he did an internship at Montblanc International in the communication department, he worked as a project manager for the Institut werteorientierte Unternehmensführung (IWU-Berlin).
Social trends as strategic challenge for sustainable management
If the state is the owner or even shareholder of a corporation, the corporation has not only to deal with economic questions but also with the justification of a social responsibility in policy. Especially in crisis, the responsibility for social on one hand and economic issues on the other hand seem to lead the corporation into a conflict.
The Thesis will especially focus on companies, which are under the influence of the state, so the question appears: how can the probable conflict between social engagement and profit be solved in a company? The answer to this strategic and communication problem might be the integration of social trends into the strategic management of the company. Is there a chance to create a win-winsituation, where sustainability has an effort for economy and also policy?
Prof. Dr. Thomas Beschorner, Institut für Wirtschaftsethik, Universität St. Gallen (HSG)
hauke.laackmann [at] doctoral-academy [dot] net