Laurence Vigneau, University of Nottingham
Laurence is currently undertaking a PhD degree at the International Centre for Corporate Social Responsibility (ICCSR) at the University of Nottingham, UK. Her research interests include corporate CSR communication and CSR in multinational corporations. She also holds a Masters degree (MA) in CSR from the Nottingham University Business School. Prior to doing her MA, she worked for two years as an associate at National Public Relations in Montréal. As part of the CSR practice group, she was involved in a number of projects ranging from research and analysis of CSR issues, principles and certifications; writing CSR reports; and engaging stakeholders through audits. Laurence also holds a Bachelor degree in Communication Science from the University of Montreal and studied Journalism at the University of Neuchâtel, Switzerland.
Interpretation and integration of corporate social responsibility within a multinational corporation
Laurence’s research explores the processes involved in the construction and communication of meaning around the notion of CSR in a multinational corporation (MNC). The objective of her research is to investigate:  how a MNC defines CSR and its relationship to organizational objectives;  how a MNC communicates its CSR position;  how the MNC’s stated concerns with CSR compare with its actual practices. The research highlights issues involved in the international management of CSR with a particular focus on the parent-subsidiary relationships inside the MNC. In order to analyse the interpretation and integration of CSR in a multinational context, Laurence is conducting an interpretive case study and is comparing CSR practices in the different offices of a Canadian MNC.
Prof. Jeremy Moon, ICCSR, Nottingham University Business School
Prof. Michael Humphreys, Nottingham University Business School
laurence.vigneau [at] doctoral-academy [dot] net